Course
Performance Marketing (Google & Meta Ads)
Plan, launch and optimise paid campaigns that generate leads and sales.
Duration
6 weeks
Mode
Online & Classroom
Level
Beginner to Intermediate
Fee
Contact for fees
Program highlights
- Live campaign practice
- Tracking and attribution
- Budget planning and optimisation
Syllabus
01Paid media fundamentals+
- Funnels
- Bidding
- Key metrics: CPC, CPL, ROAS
02Google Ads+
- Search
- Performance Max
- YouTube
03Meta Ads+
- Campaign setup
- Audiences
- Creatives
04Tracking+
- GA4
- Pixel and Conversions API
- Tag Manager
05Optimisation & reporting+
- A/B testing
- Scaling
- Client reports
Who is this for?
- Students
- Marketing executives
- Business owners running ads