Course
Digital Marketing Master Program
Our flagship job-ready program covering every major channel, with live client projects.
Duration
3 months
Mode
Online & Classroom
Level
Beginner to Advanced
Fee
Contact for fees
Program highlights
- Work on live TivoDigital client projects
- Google & Meta certification guidance
- Portfolio, resume and interview preparation
- Placement assistance
Syllabus
01Marketing foundations+
- Digital marketing landscape
- Customer journey
- Personas and positioning
02Website & WordPress basics+
- Domains and hosting
- Landing pages
- Analytics setup
03SEO, AEO & GEO+
- Keyword research
- On-page and technical SEO
- Optimising for AI search
04Google Ads+
- Search campaigns
- Display and YouTube
- Conversion tracking
05Meta Ads+
- Campaign structure
- Audiences
- Creative testing
06Social media & content+
- Content calendar
- Reels strategy
- Copywriting
07Email, WhatsApp & automation+
- Email campaigns
- WhatsApp marketing
- CRM basics
08AI for marketers+
- AI tools for content
- AI for research and reporting
- Prompting
09Analytics & reporting+
- GA4
- Looker Studio dashboards
- Measuring ROI
10Capstone project+
- Live client brief
- Strategy presentation
- Portfolio piece
Who is this for?
- College students and fresh graduates
- Working professionals switching careers
- Business owners